When Sunglass Hut was ready to unveil a bright new look with a never-before-used store design, they turned to Rylko. The team was tasked with creating an all-new buildout, and quickly—with Black Friday fast approaching, getting the store competed on-schedule was of paramount importance.
Rylko completed the project in a mere six weeks—particularly remarkable, considering that the new store design was the first of its kind. The team juxtaposed level 5 finish walls with striking brick accent walls to make each pair of sunglasses really pop, and then incorporated high-definition screens to seamlessly show off the latest styles from Italy with the click of a button.
Signage solutions fell to Rylko as well, since this particular store design did not yet have accepted brand guidelines. The team combined creativity and practicality to implement and install signage that would be sure to catch the eye—just in time for a Grand Opening before retail’s most anticipated shopping day.